Joana Rafael Takes the Stage at APCC Summit 2025 to Explore Innovation and the Future of Retail

On June 4, 2025, Sensei’s Co-Founder and COO, Joana Rafael, spoke at the APCC Summit 2025 in Lisbon — a key event spotlighting innovation and technology in customer experience. Held at Convento do Beato, this year’s edition focused on the theme “Intelligent Retail Hubs”, bringing together leaders at the intersection of retail, AI, and digital transformation.

Joana joined the session “Driving the Future: Technology, Innovation, and Data”, where she shared her perspective on how cutting-edge tech is reshaping the retail experience.

She was joined by Manuela Veloso (Head of AI Research, JPMorgan Chase & Co.) and Carlos Oliveira (President of the National Council for Science, Technology, and Innovation), in a conversation moderated by Inês Drummond Borges (Board Member & Chief Transformation Officer, Sonae Sierra).

The discussion highlighted the importance of data-driven strategies, AI, and autonomous solutions in building smarter, more responsive retail ecosystems—where innovation meets real-world impact.

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