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Muffato and Sensei partner to open Brazil's first autonomous supermarket

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New Muffato Go store in Curitiba, Paraná, is the first deployment of Sensei's technology outside Europe, providing a friction-free shopping experience without queues, self-scanning or checkout

Sensei, the leading European provider of autonomous store technology, announced today that Brazilian supermarket chain Muffato has adopted its pioneering AI platform for Brazil's first autonomous supermarket.

The new Muffato Go store, which opens tomorrow, provides a friction-free shopping experience without queues, self-scanning or any form of physical checkout, and is the first deployment of Sensei's technology outside of Europe. Shoppers simply download Muffato’s app, which generates a QR code that enables them to enter the store, pick up their items and leave.

A network of sensors provides the input Sensei's AI needs to keep track of the items each customer selects and returns throughout the 250-square-metre store. Shoppers are charged automatically for the products they take when they leave the store. As part of Sensei’s privacy safeguards, customers' identities remain anonymous while they shop.

Data gathered by Sensei is provided in real-time to inform Muffato’s store operations optimisation, stock out detections and misplaced items and inventory management decisions. Beyond an unmatched customer shopping experience with no queues and no checkout, it also provides visibility into customers’ in-store behaviour and preferences.

Everton Muffato, CEO Muffato Group, comments: “Our new Muffato Go store is a huge step forward for Brazil's supermarket industry. Sensei's groundbreaking technology allows Muffato Group to deliver one of the world's most modern and innovative shopping experiences and frees more team members to help customers around the store.”

Vasco Portugal, CEO and co-founder of Sensei, comments: "We’re very happy to be in Brazil, one of the largest retail markets globally. We are thrilled of the impact we can generate in bringing a new level of convenience to in store shoppers in this country through autonomous technology. It’s an honour to be partnering with Muffato to open the country's first autonomous supermarket."

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New Muffato Go store in Curitiba, Paraná, is the first deployment of Sensei's technology outside Europe, providing a friction-free shopping experience without queues, self-scanning or checkout

Sensei, the leading European provider of autonomous store technology, announced today that Brazilian supermarket chain Muffato has adopted its pioneering AI platform for Brazil's first autonomous supermarket.

The new Muffato Go store, which opens tomorrow, provides a friction-free shopping experience without queues, self-scanning or any form of physical checkout, and is the first deployment of Sensei's technology outside of Europe. Shoppers simply download Muffato’s app, which generates a QR code that enables them to enter the store, pick up their items and leave.

A network of sensors provides the input Sensei's AI needs to keep track of the items each customer selects and returns throughout the 250-square-metre store. Shoppers are charged automatically for the products they take when they leave the store. As part of Sensei’s privacy safeguards, customers' identities remain anonymous while they shop.

Data gathered by Sensei is provided in real-time to inform Muffato’s store operations optimisation, stock out detections and misplaced items and inventory management decisions. Beyond an unmatched customer shopping experience with no queues and no checkout, it also provides visibility into customers’ in-store behaviour and preferences.

Everton Muffato, CEO Muffato Group, comments: “Our new Muffato Go store is a huge step forward for Brazil's supermarket industry. Sensei's groundbreaking technology allows Muffato Group to deliver one of the world's most modern and innovative shopping experiences and frees more team members to help customers around the store.”

Vasco Portugal, CEO and co-founder of Sensei, comments: "We’re very happy to be in Brazil, one of the largest retail markets globally. We are thrilled of the impact we can generate in bringing a new level of convenience to in store shoppers in this country through autonomous technology. It’s an honour to be partnering with Muffato to open the country's first autonomous supermarket."